Colombia's capital has emerged as Latin America’s new epicenter of cultural tourism, captivating travelers from around the world with its vibrant and diverse artistic, musical, and gastronomic offerings. It is a city where every street, stage, and corner breathes creativity.
With more than 18,000 cultural events per year, a dynamic agenda, and a historic legacy reflected in every neighborhood, Bogotá has established itself as an unmissable destination for those who look for experiences that nourish the soul through art and culture. From world-renowned museums to multitudinous outdoor festivals, the city offers a unique opportunity to connect its visitors with the very essence of the Latin American identity.
According to data from the Bogotá Tourism Observatory, cultural activities are the top choice for 73% of international visitors to the city, followed by local gastronomy, nature tourism, shopping, and business. And it's no surprise: Bogotá offers a range of experiences that masterfully blends the traditional and the contemporary.
In a single day, a traveler can enjoy an art exhibition, attend a concert at a major venue, enjoy a play at a heritage theater, and end the day with a signature dinner. Its culinary scene—ranging from ajiaco and a hot chocolate with tamal in traditional markets to haute cuisine menus crafted by award-winning chefs—has positioned Bogotá as a world-class culinary destination.
The now traditional Festivales Al Parque— free and open-air —are another cultural hallmark of the city. Rock al Parque, with 30 years of history, is today the largest free rock festival in Latin America. They are joined by others that celebrate the country's musical diversity, such as Salsa al Parque, Colombia al Parque, Vallenato al Parque, and Joropo al Parque, which attract thousands of attendees each year.
Bogotá also shines for its cultural infrastructure: more than 60 museums—including the Gold Museum, the National Museum, and the Botero Museum—a network of public libraries of remarkable architectural value, and legendary theaters such as the Teatro Colón, Teatro Jorge Eliécer Gaitán, and the Teatro Mayor Julio Mario Santo Domingo, make this city a stage where the curtain never falls.
Recognized by UNESCO as a Creative City of Music, Bogotá is today, without a doubt, the cultural and creative capital of Latin America. And the whole world is beginning to take notice.
BOG25: The Biennial that will transform Bogotá into an open-air gallery
With more than 13 million tourists in 2024 and numbers on the rise for 2025, Bogotá is preparing to close the year with a cultural milestone: the first International Art Biennial – BOG25, an event that will transform the city into a vast open-air urban gallery. From September 20 to November 9, the Colombian capital will vibrate with more than 200 artists from 12 countries, bringing creative inventions to streets, squares, parks, and heritage spaces in an unprecedented creative dialogue.
Under the slogan “Bogotá, Essays on Happiness,” BOG25 invites us to rethink well-being through art. It will activate more than 20 spaces—both conventional and unconventional, including the emblematic Environmental Axis—with installations, performances, exhibitions, and citizen gatherings. Mexico City will be the guest of honor, strengthening cultural ties between two artistic powerhouses in the region.
“Bogotá offers first-class experiences 365 days a year. This city is, without a doubt, the new epicenter of cultural tourism in Latin America,” said Andrés Santamaría, director of the Bogotá Tourism Office.
Stopover in Bogotá?
If your travel itinerary includes El Dorado International Airport, you can now turn your layover into a memorable experience with Stopover Bogotá, a strategy developed by the Bogotá Tourism Office in partnership with Avianca Airlines. What used to be a simple connection of up to 48 hours is now a unique opportunity to explore one of Latin America’s most vibrant cities—at no additional cost to your airfare and with special discounts on hotels, city tours, and restaurants. The full offer is available at the tourism website Visitbogota.co.
From a tour of the historic center to a gourmet dinner overlooking the eastern hills, Stopover Bogotá offers personalized plans for every type of traveler: art and music lovers, foodies, urban explorers, and shopping enthusiasts. Discover the complete offer at Visitbogota.co.
We invite you to take advantage of this opportunity. We promise it will be love at first runway because Bogotá is in vogue, and culture is undoubtedly its greatest calling card.
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